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What I Learned in my First Year as a Self-Employed Social Media Entrepreneur

Sage Media Collective | Rachel Regal Melvin

For the last two weeks, I've been counting down to this day! It's officially been one year since I launched Sage Media Collective into the world. My lifelong dream of being a full-time entrepreneur and working for myself came true on September 1, 2021. It's been the fastest year I've ever experienced. I can't believe it; it feels like just yesterday that I woke up without an alarm clock, a long commute, and dread over how the day would go. To celebrate, I wish I would have planned a little party, but as I said, things moved so quickly that I woke up and only[...]


Mistakes Brands Make When Working With Influencers

Header photo by Amanda Vick on Unsplash This blog post first appeared on Just Peachy Blog in 2017 and has been updated. After having worked in influencer marketing for more than 9 years (yes, since the beginning!) plus my experience on both sides -- brand and creator -- I've been able to collect a few do's and don't's for influencer marketing over the years. Most marketers like to focus on what the influencers do to jeopardize the project, but many don't consider the other side. Influencers are tight-knit, and they talk! A poor experience with one brand[...]