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Mistakes Brands Make When Working With Influencers

Header photo by Amanda Vick on Unsplash This blog post first appeared on Just Peachy Blog in 2017 and has been updated. After having worked in influencer marketing for more than 9 years (yes, since the beginning!) plus my experience on both sides -- brand and creator -- I've been able to collect a few do's and don't's for influencer marketing over the years. Most marketers like to f[...]