Mistakes Brands Make When Working With Influencers

Header photo by Amanda Vick on Unsplash This blog post first appeared on Just Peachy Blog in 2017 and has been updated. After having worked in influencer marketing for more than 9 years (yes, since the beginning!) plus my experience on both sides -- brand and creator -- I've been able to collect a few do's and don't's for influencer marketing over the years. Most marketers like to focus on what the influencers do to jeopardize the project, but many don't consider the other side. Influencers are tight-knit, and they talk! A poor experience with one brand[...]